Brand

Inspired by the international outlook, diversity, and strong regional identity of Yokohama.
Reflecting our commitment as a regional financial group to supporting local communities, fostering sustainable growth, and creating value through a wide range of financial services.

Designed with simplicity, the logotype stands on its own while maintaining harmony with the logos of our group companies, expressing a unified group identity.

The sense of security and trust that form the foundation of a regional financial institution.
Our commitment to continuous evolution in order to deliver solutions that exceed customer expectations.
A character that reflects both our heritage and history, while embodying the progressive spirit of Yokohama.

To highlight the brand’s distinctive identity, the color palette consists of three colors: black, white, and YOKOHAMA Gray.

"With you" represents all those connected to us, including our customers, shareholders and investors, local communities, and every member of our group. It expresses our commitment to always engage with sincerity, stay close to those we serve, and move forward together.

"Nurturing the future" reflects our determination to help cultivate a better future for those we serve and to grow together through an era of transformation and change.

The slogan was designed to express warmth and humanity by focusing on action through the word "nurturing." The use of a period after each phrase gives both messages greater emphasis, reinforcing the significance of each commitment.

The brand story expresses our commitment to moving forward together with our customers and local communities as we nurture the future and create new value.

As a regional financial group, it reflects our determination to continue pursuing new approaches and solutions, without being bound to conventional thinking, always asking what more we can do for our customers and communities.